Chrysler is deep in the process of rebuilding itself from the recent break-up with DCX. Under a new management by Cerberus Capital Management, the new Chrysler brings in former CEO of Home Depot, a new name (Daimler-Chrysler to Chrysler LLC), and a new logo. Hopefully, we'll see some competitive offerings in the bunch as well.
Regarding the logo, all we can say is: the pentastar is back. Defunct since the 1980's, Chrysler brought back the famous pentastar design for its new logo. It has its share of cons as well as the pros. For example, how would the pentastar look on the Chrysler 300? Fortunately, the new logo will be utilized in advertising and promotional uses only.
[Source: Chrysler]
Monday, August 6, 2007
Chrysler LLC's New (Old) Logo
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