The Honda Fit came out in the US market in April, 2006. 27,934 units were sold on that year and another 23,769 were sold in the first six months of 2007. However, Honda has stated that only 54,000 units of the Fit will be shipped from Japan for this year. Honda expects shortages in many dealers across America as the Fit is continuously generating sales. The Fit is no doubt a hit and it has surpassed their initial sales projections by a wide margin, especially regarding the fact that the North American Fit was introduced in Japan in 2001.
Jim Smail, Honda dealer council chairman, stated, "We have so much potential for that car". The rising gas prices and the increasing awareness of the global environment has tapped many consumers into downsizing to these subcompact cars. The Yaris and the Versa has been going strong, with sales respectively of 46,522 and 37,802 in the first 6 months of 2007.
[Source: Automotive News]
Monday, July 9, 2007
Honda Fit exceeds expectations, shortages expected
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