GM unveiled three subcompact concept cars at the Big Apple this year. The Beat, Groove, and the Trax were GM's response to the recent craze for mini-cars throughout the world, and particularly the US. GM also built a website asking folks which one was their favorite and which one should be built. Since the opening day of the New York International Autoshow in April, over 870,000 votes were casted, and GM was blown away over the enthusiastic response.
[Source: The Detroit News]
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"We were pretty blown away," stated GM spokesman Michael Albano," It has certainly opened our eyes to that segment here."
The Beat, Groove, and Trax were all designed in GM's Incheon Design Facility in South Korea, and were assembled in the US and India. GM hasn't confirmed whether any of the mini-cars will make it into production, or arrive in the US. The gas prices these days are, however, creating changes in the preferences of consumers and compact car sales are increasing rapidly. So far, the Groove is in the lead with 54%, the Beat with 37%, and the Trax with 9%.
Thursday, May 10, 2007
Mini-Car Craze: 870,000 votes casted for GM's minicar trio
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