REPORT: Kia to drop Borrego for 2010

Kia will drop the Borrego for the 2010 model year after only a brief stint on the scene beginning in late 2008, according to The Car Connection. Introduced just as the auto industry began its longest winter in the wilderness (which actually began in the summer with a gas price spike and continued into fall’s financial crisis), the Borrego has had a rough go.

Kia moved only 9,510 units through November, less than half of what it expected in 2009 sales. It’s unclear if the Borrego will find life again after 2010, but the good news for consumers is that the ’09 model comes with incentives practically spilling from the trunk.

This includes $3,000 cash back on all trim levels, $1,500 for trading in a competitor’s vehicle (Buick Enclave, Pontiac Aztek, the Jeep Wrangler Unlimited and other SUVs all qualify), $1,500 for owner loyalty, $400 for recent college grads and $500 for military service, just to name the most relevant.

[Source: TheCarConnection]

Posted in: Borrego,Kia,Sales,USA