Current Toyota owners thinking of buying a car this weekend have a new incentive from Hyundai: $1,000 in cash back on top of other current incentives. It’s good on only three models — the 2009-2010 Elantra, Elantra Touring and Sonata. This matches a similar incentive GM launched earlier this week and runs through Monday but may be extended.
Hyundai spokesman Dan Bedore says the company is not looking to capitalize on another automaker’s misfortune but has to stay competitive while other automakers offer similar deals.
There is currently $1,500 cash back on the 2009 Elantra Touring, $1,000 cash back on the 2010 Elantra Touring, $3,000 in cash back on the 2009 Sonata, $3,500 cash back on the 2010 Sonata and $2,000 cash back on the 2009 Elantra and $1,500 cash back on the 2010 Elantra. These amounts are in addition to the $1,000 Toyota incentive. You can be a current owner of any Toyota model, not just a competing one to the three eligible Hyundais.
Sunday, January 31, 2010
Change of mind?: Hyundai introduces incentives in response to Toyota's recalls
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