After Ford's luxury arm, Lincoln, made the abrupt decision to market a successor to the disastrous Blackwood, the successor is apparently on the chopping block as well. The Mark LT, aka the tarted up Ford F-150, performed sluggishly in sales and Lincoln only saw a declining future for the one that could have been just a few decades ago. The Mark LT will be discontinued after the 2008 model year.
As of now, no official word from the executives has emerged. However, a reliable source of Automotive News stated that they are certain the deal will be made. Lincoln speculated to sell 20,000 units of the faux-bling pickup, but vastly missed the target to a mere 12,753 units. Since its market release in 2005 as a 2006 model, Lincoln only managed to sell 28,117 units.
[Source: Automotive News]
Monday, September 3, 2007
Lincoln to drop Mark LT after MY2008
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