Who would have thought Mitsubishi would face stock shortages five years ago? Dealers are short in stock of Mitsubishi's new Lancer, specifically the range-topping GTS trim. Mitsubishi speculated the mid-range trim, ES, would be the majority of the compact car's sales. The Lancer is off to a fantastic start, but at a level where it's a bit too much?
The GTS trim accounted for 60% of the Lancer's sales in North America. Demand was so high that about 1700 orders of the GTS model were canned. The Lancer's first half sales are up 68% from the first seven months of last year, at a staggering 20,816. With the Outlander and the Lancer sharing the taste of success, Mitsubishi is definitely the one to watch in the coming years.
[Source: Automotive News]
Monday, September 10, 2007
Dealers fall short of Mitsubishi Lancer GTS with exceeding demands
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