While comparisons to the Accord and Camry may be more apt, Hyundai has their sights set on more upscale targets. The Korean company has been looking upmarket for vehicles to benchmark when developing their cars, and that philosophy will extend to marketing. One of the new spots touts the Sonata's horsepower advantage over the BMW 525i, while another concedes that even though the Azera can't self-park (a dubious feature, at best), it offers a well-equipped luxury sedan for less than half of an LS460's price, allowing you to pay someone to park your Azera.
Hyundai is known for directing premium vehicles for comparisons in advertisement campaigns. Just 5 years ago, the Hyundai XG300 wouldn't have been taken seriously against the Lexus LS430. Now, Hyundai is a force that is starting to become noticed by GM, Honda, Toyota, and even Lexus. Hyundai has come a long way from the "2 for $1" scheme. We're crossing our fingers that Hyundai won't compare the Genesis with a Rolls-Royce when it comes out next spring. We won't be surprised if they do, as their speed of advance, is rapidly increasing by the day.
Continue reading to watch the four featured advertisements that kicks off the streak of advancing that continues to impress us.
[Source: Autoblog]
Continued- Video, link
http://www.autoblog.com/2007/04/10/hyundai-ads-will-compare-koreans-to-bmw-and-lexus/
Tuesday, April 10, 2007
Hyundai targets BMW, Lexus, and Land Rover in their latest advertisements
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