Hyundai once again joins Hollywood's biggest night as the exclusive automotive sponsor of the 83rd Academy Awards, broadcast on Sunday, February 27 on ABC. Nine Hyundai ads will air throughout the coverage – two pre-show and seven during the awards ceremony itself. In accordance with Academy rules, and to ensure that Hyundai's long-time "voice" gets to enjoy the spotlight for his second consecutive Oscar nomination, Hyundai cast a guest star for a portion of the evening. Jason Bateman provides the voiceover for four ads surrounding the "Best Actor" award presentation.
Hyundai's lineup includes spots for Sonata, Sonata Turbo, Sonata Hybrid, Elantra, Genesis and Equus. The two red carpet ads include "Good Things Come in Threes" featuring Sonata's three distinct powertrains, and "Comfy Home" featuring the luxurious Equus flagship sedan. In-show spots include "Family," featuring Sonata; "Anachronistic City" featuring Sonata Hybrid; "Drawing Board," "Childhood," and "Deprogramming" all featuring Elantra; "Greatest Luxury," featuring Genesis; and "iPad" highlighting Equus' unique application of an iPad owner's manual. Bateman lends his voice to "Drawing Board," "Greatest Luxury," "Anachronistic City," and "iPad." Hyundai's campaign also includes several animated billboards throughout the show. "Drawing Board" and "Greatest Luxury" are both making their debuts during the show.
"Hollywood's biggest night is a pillar of our 'Big Voices in Big Places' strategy, positioning Hyundai in the most-watched, high-profile advertising venues," said John Krafcik, president and CEO, Hyundai Motor America. "With the compelling TV ratings combined with the glamour of the event and its attendees, it's an ideal venue to show off the stars of our vehicle lineup."
All of Hyundai's Academy Awards commercials feature Hyundai's 2011 "New Thinking. New Possibilities." brand vision. Innocean Worldwide Americas, Hyundai's agency of record, is responsible for all creative.
Watch all nine of the commercials here.
Wednesday, February 23, 2011
Watch Out for Hyundai's Heavy Marketing Blitz During the Oscars
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