What do the Super Bowl, Times Square, and NBA arenas have in common? They are all places where you will find the 2011 Kia Optima. This New Years, look for the 40 foot by 20 foot digital billboard in Times Square advertising the all new Kia Optima. During the Super Bowl this year, look for the Kia Optima to be promoted in those famous ads which run during time outs and other station breaks. If you are a fan of the NBA, look for the Kia Optima in basketball arenas across the United States.
The Times Square billboard is expected to be seen by more than 1 million people every day. According to Michael Sprague, vice president of marketing and communications, "The Optima has been turning heads since its unveiling earlier this year, and its striking good looks will be right at home under the bright lights of Times Square beginning on New Year's Eve and continuing well into 2011."
[Source: Kia]
Monday, January 3, 2011
Kia Goes Full Force with Marketing for 2011 Optima
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