Kia's new Soul and Forte models were strong performers in July based on excitement instilled in consumers, selling 4,853 and 3,631 units respectively, and helped fuel July's record sales. The previous record for July was in 2008. In addition to increased consumer interest based on new, eye-catching designs, the U.S. government's C.A.R.S. program delivered a significant increase in foot traffic at Kia showrooms nationwide, furthering the brand's momentum. Despite decreased sales industry-wide, KMA has achieved record market share gain in 2009, rising nearly 50 percent to a 3.1 percent share. These gains are further proof of the momentum from Kia's design-led evolution personified by the all-new Soul and Forte.
"Our brand messaging is resonating with consumers and is a true indicator of the company's growth in the past year with nearly 29 percent of July sales from new Soul and Forte models," said Tom Loveless, vice president of sales, KMA. "We are sustaining momentum for the fifth consecutive month this year, up 9.3 percent from June, and showroom traffic has more than doubled in the final week of July with the C.A.R.S. program in full swing."
[Source: PRNewsWire]
Tuesday, August 4, 2009
USA: Kia Posts Sales Increases for July
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