Seoul Preview: Hyundai Genesis PRADA

Hyundai Motor has released the first official images of the Genesis PRADA, a collaborative work between the Korean automaker and the European fashion marque, PRADA. Scheduled to debut at the upcoming Seoul Motor Show this week, the Genesis PRADA receives many luxurious and exquisite upgrades from the conventional Genesis. It is the result of over four months of development between Hyundai's R&D Center in Namyang, Korea and PRADA's Design Center in Milan, Italy.

The exterior of the Genesis PRADA receives exclusive items such as matte-finish "dark-blue" paint, front grille, badges, and door handles. The Genesis PRADA also wears exclusive 20-inch nine-spoke alloy wheels and is fitted with a shark-fin antenna. The interior of the Genesis PRADA is trimmed in white "Saffiano" leather and includes upgrades including illuminated flooring and door trims.

In addition to the show car, Hyundai will craft only two more examples of the limited-edition Genesis PRADA. All proceeds will go to charity.

[Source: Hyundai]

Continue reading to view an interior image.

Posted in: Hyundai,New Car Releases,Seoul