SEMA 2008: Hyundai and RIDES create custom Genesis

Hyundai is going big at this year's upcoming SEMA show in Las Vegas. The automaker is showing three custom Genesis Coupes and three custom Genesis Sedans. This one, in particular, is the result of Hyundai and RIDES magazine teaming up to create the ultimate tech-infested (or Mac-infested, we daresay) ride.

The RIDES Genesis sports a myriad of technological goodies such as its own Wi-fi network, two Mac Minis, a MacBook Air, iPod Touch, iPhone 3G, and a premium surround sound audio system. The trunk of the car also packs a Mac Mini computer and a 20-inch Apple Cinema Display.

"Genesis' spacious and ultra-quiet cabin offers an ideal environment to experiment with new in-vehicle information and entertainment systems," said Michael Deitz, manager, Product Development, Hyundai Motor America. "Adding state-of-the-art connectivity and computing power to existing technology like navigation, Bluetooth and satellite radio, this RIDES Genesis offers a glimpse into the future of hi-tech luxury."

Exterior modifications have been also made such as 22-inch MHT wheels, Pirelli tires, custom-molded front body kit and side skirts, lowered suspension, smoked headlights, dual-tip stacked exhausts, and a custom rear bumper. No, it will not go on sale. But, it will be displayed for your viewing pleasure at the SEMA show from November 4th to November 7th.

[Source: Hyundai]

Continue reading to view more images and the official press release.



PRESS RELEASE: RIDES MAGAZINE TRANSFORMS HYUNDAI GENESIS SEDAN INTO TECHNOLOGY CENTER ON WHEELS FOR SEMA SHOW 2008

Hyundai Motor America and RIDES magazine are teaming up to develop a customized Hyundai Genesis for the 2008 Specialty Equipment Market Association (SEMA) Show. The RIDES Genesis will be the ultimate in technology, style and refinement, containing the latest in technology both inside and out. As added incentive to visit the Hyundai display, 5,000 RIDES Digital Genesis iTunes cards will be distributed from the car's Wi-Fi network during the show at the Las Vegas Convention Center from Nov. 4 – Nov. 7, 2008.

"This Genesis perfectly suits the mobile executive, with multiple Mac computers and its own mobile Wi-Fi network," said Ben Harris, associate publisher, RIDES. "All of the modifications compliment the Genesis' natural attributes and emphasize the sleek look and luxury interior. We are looking forward to the SEMA show and displaying this amazing vehicle."

Inside, the RIDES Genesis will feature the latest in digital accessories including two Mac Mini computers, a MacBook Air, iPod Touch, iPhone 3G, high-speed Wi-Fi internet connection and movie theater-quality surround sound. The trunk will house its own Mac mini computer, a 20-inch Apple Cinema Display and a motorized tray containing the mouse and keyboard for the rear computer. Within the center console will be the iPhone 3G, Mac Book Air laptop and wireless keyboard and mouse for the Mac Mini mounted on the rear deck. Each passenger in the back seat has their own computer with internet connectivity. The 8.4-inch VGA headrest monitors are wrapped in the original leather to maintain the OE look and feel, while the seats contain suede accents.

"Genesis' spacious and ultra-quiet cabin offers an ideal environment to experiment with new in-vehicle information and entertainment systems," said Michael Deitz, manager, Product Development, Hyundai Motor America. "Adding state-of-the-art connectivity and computing power to existing technology like navigation, Bluetooth and satellite radio, this RIDES Genesis offers a glimpse into the future of hi-tech luxury."

At the Hyundai booth, SEMA attendees will view clean exterior modifications to compliment the high-tech interior. Modifications include 22-inch custom-made staggered fitment MHT three-piece wheels, Pirelli tires, custom-molded front body kit and side skirts, lowered suspension and smoked headlights. Custom dual-tip stacked exhausts and custom-molded rear bumper accentuate the metallic silver and blue paint job.

Posted in: Hyundai