Mitsubishi officially enters S. Korea

Mitsubishi Motors (MMSK) made its official debut in the South Korean market today. Commencing sales on October 1st, Mitsubishi will offer two models at launch: Lancer Evolution X and Outlander. The automaker will also bring the Lancer, Eclipse, and Pajero at a later date.

Packing the coveted 295 horsepower 2.0L MIVEC turbocharged engine and mated to a Twin-Clutch Sport Shift Transmission, the Lancer Evolution X introduces market-leading performance features to the South Korean market. Other standard features include BILSTEIN shock absorbers, Eibach springs, Brembo brakes, BBS alloy wheels, RECARO sport seats, and a Rockford Fosgate premium sound system.

The Outlander is Mitsubishi's shot at the Honda CR-V and Volkswagen Tiguan. Standard novelties include a 4WD system, smart key, flap-fold tailgate, and a Rockford Fosgate premium sound system.

Mitsubishi is aiming high with its prospects in the competitive South Korean market, as it targets a 10% share of the import car market in the country by 2013. The Lancer Evolution X will be priced at 62 million Won (US$54,069), while the Outlander will be priced at 42 million Won (US$36,627).

[Source: Mitsubishi Motors South Korea]

Posted in: Mitsubishi,New Car Releases