While the Ford we Americans are familiar of are continuously slumping, Ford Korea has posted record sales of its cars in South Korea since its inaugural launch in 1997. In 2007, the brand has sold 2022 units of various Ford and Lincoln cars in the line-up. The last record was set in 1997, the year of the brand's launch, with 1810 units sold. Five new models were also launched in 2007 including the Lincoln MKX, MKZ, Ford Explorer Sport Trac, Escape, and New Taurus. Over at the Lincoln department, the brand announced a 350% increase in total sales from 2006, showcasing the brand's recent mass appeal in the market.
The brand's best-selling model, the Ford Five Hundred, achieved a total sales number of 435 units in 2006. The successor to the Five Hundred, renamed the New Taurus, has seen respectable sales of 352 units since its launch in August 2007. Creating a storm in the compact SUV market, the Ford Escape saw an increase of 62% in sales from 2006 with 308 units sold.
The current Ford Korea line-up has seen substantial popularity as of recent, catering to the various tastes from the New Taurus for the premium crowd to the Mustang for the enthusiasts. Other offerings include the Explorer, Explorer Sport Trac, Escape, Lincoln MKZ, MKX, and Town Car. The recent surge of popularity will likely only increase with the anticipated introductions of new cars for 2008 such as the Ford Mondeo and S-MAX. Ford Korea has set a higher sales target for the new year of 3000 units, a 50% jump from the past year and a number they will most likely achieve.
Sunday, January 6, 2008
Ford Korea achieves record sales since brand's launch
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