Monday, October 1, 2007

Trick or Treat: Toyota unveiling 2009 Corolla and Matrix at SEMA

Children all across the world are prepping for the spookiest day of the year, Halloween. While they will be wandering around the neighborhood for their treat, we, car enthusiasts, will only have to stay next to the computer for our treat. So, what's our treat? Toyota will be unveiling the next-generation 2009 Corolla and Matrix at the SEMA show. The current Corolla and Matrix has been on the market since 2002. Sales didn't show any lagging, but nonetheless, they looked like a beater compared to the new offerings by Honda and Nissan.

Toyota chose October 31st, or Halloween, for the official unveil of the duo. The new Corolla is said to be available in two powertrains. The base model will be equipped with a new 1.8L 128 horsepower I4, while the top models are said to get the 2.4L 158 horsepower I4 found in the Camry. The same engine choices will apply for the Matrix.

[Source: Toyota]

Continue reading to view the official press release.

PRESS RELEASE:

Toyota To Stage U.S. Premiere Of 2009 Corolla And Matrix At 2007 Sema Show

09/25/2007 Torrance, CA


September 25, 2007 - Torrance, CA - Toyota Motor Sales, U.S.A. (TMS), Inc. will stage the U.S. premiere of the all-new 2009 Corolla and Matrix at a press conference at the 2007 Specialty Equipment Market Association (SEMA) Show, held October 30 - November 3, 2007 in Las Vegas.

Originally launched in 1966, Corolla first arrived in America in 1968 to instant success. For nearly four decades, Corolla has been synonymous with Toyota quality, style and value, earning a distinction as one of the most trusted cars in America. Over that span over 30 million Corollas have been sold worldwide, making it one of the best-selling cars of all time.

Toyota’s press conference will be held on Wednesday, October 31 at 10:10 AM in Pavilions nine,10 and 11 of the Las Vegas Hilton. It will be simulcast live to the Toyota display area on the second floor of South Hall. A video clip of the press conference will be available for viewing following the event on the Toyota.com website.

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